WHY WE? WHY NOW?

Micro-dramas are the fastest-growing fiction format in the world.

$14 billion globalmarket size in 2026, with a forecast of over $20 billion by 2030 (Omdia; industry reports from Communications Today, Variety, and others). In China alone, over 830 million people regularly watch micro-dramas (Media Partners Asia, as reported by Variety / World Screen, among others)—more than Netflix, Disney+, and Prime Video have subscribers combined.

In China, the studios have long since become industrialized. In the U.S., the major players are now following suit: Hollywood veterans are founding their own micro-drama companies, Disney and Fox are investing, and brands like Crocs and Procter & Gamble are producing their own series. Europe is still in the early stages.

We’re already there.

WennDann Shorts is part of the WennDann Film family, founded in 2022 by graduates of the HFF Munich. We’re a team with a clear goal: to produce stories that reach a wide audience—in theaters, on streaming platforms, on social media, and wherever audiences are today.

Our feature film *Zweigstelle* sold over 120,000 tickets, won the National Audience Award at the 2025 Munich Film Festival, and earned us the VGF Emerging Producers Award.

Using the same approach, we produce branded entertainment for brands such as Lidl, KTM, Develey, and the Munich S-Bahn, which has been recognized with the ADC Award, the Spotlight Festival, and the New York Festivals Advertising Awards.

With *Secrets of Siren*, we produced the first German-language micro-drama in 2025—39 episodes, 5 days of filming.

Branded Entertainment & Micro Drama. Two disciplines, one mindset. Fiction craftsmanship from film school, brand logic from advertising, and the pace of a startup.